Released on: August 2, 2008, 2:49 am

Press Release Author: Lucy Whittington

Industry: Management

Press Release Summary: Xero provides small businesses and their advisers with one,
up to date, easy to use, instantly accessible set of accounts and business
information.


Press Release Body:

England,UK, August 02, 2008 -- What does it take so succeed in business? The five
must-have qualities are commitment, tenacity, a marketable product, business skills,
and adequate finance, says Xero (http://www.xero.com) online accounting software
co-Founder and UK MD Hamish Edwards.

Edwards, an accountant and successful entrepreneur, says a well-thought out,
well-managed business will weather economic and business storms. While businesses
without the five must-haves frequently fail amid a raft of excuses.

"The stories of business failures often have a common theme," says Edwards.
"Insufficient capital, cash flow problems, sales but no profit, not enough sales,
the list goes on. It is easy enough to spot these issues emerging if you have access
to daily financial information and of course the earlier you get onto it, the
greater your chance of fixing the problem."

Edwards says warning signs on the way to business failure include:

. Insufficient capital
. Lack of management expertise
. High gearing
. Incorrect pricing
. Low sales
. Poor cash flow and low profit

"In particular it's critical that you keep an eye on the numbers because that's how
you can assess the health of the business in the long term."

Xero provides small businesses and their advisers with one, up to date, easy to use,
instantly accessible set of accounts and business information.

* You can view this item, along with other Xero news at http://blog.xero.com/

* Learn more about how Xero can help you http://www.xero.com/overview/

* Test drive Xero https://www.xero.com/signup/

* Contact our media and marketing team ukpress@xero.com
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Contact:
Lucy Whittington
Xero
England,UK
0800 085 3719
ukpress@xero.com
https://www.xero.com

Web Site: https://www.xero.com

Contact Details: Lucy Whittington
Xero
England,UK
0800 085 3719
ukpress@xero.com
https://www.xero.com